Espansione Commerciale: from the preliminary researches to the launch

FEASIBILITY

Espansione Commerciale draws up the economical - technical feasibility evaluations by analysing the centre’s location, its surroundings, the connections, the potential market, the competitors and the necessary required licences.

CONCEPT

Espansione Commerciale studies the centre’s concept, namely its identity.
In co-operation with the designers/architects , Espansione Commerciale draws up the shape, the malls&squares, the anchors sizes and checks the features connected with the “factory’s” functioning.

MERCHANDISING

Espansione Commerciale defines the best mix of stores, services, restaurants and free time activities to offer the right answer to the potential customers of “that “ centre.

LEASING

To the Developers, Espansione Commerciale estimates the possible rents on the basis of the market and its trends, researches the tenants for the centre evaluating the companies that could give more strength to the centre. By an updated data-bank Espansione Commerciale checks out the features, the needs, the specialization level and the quality of service offered to customers by the various possible partners.
To the Developers, Espansione Commerciale develops the entire negotiation’s phase, by defining in advance the “games rules” , till the contract’s signature.

LAUNCH

Espansione Commerciale sets up the centre’s launch, a “product” that asks for particular strategies, supplying inputs useful to the marketing ‘s specialists.