Feasibility
Cbre-Espansione Commerciale evaluates the technical-economic feasibility of a mall, analyzing all the elements that can make a project successful: the localization, the context in which one will operate, the problems of traffic circulation, the potential market, the catchment area, the competitors and the authorization procedures.
Concept
Cbre-Espansione Commerciale studies the concept of the centre to define the identity, the structure and all the elements that make it unique. With the help of designers, it can define the layout, the paths, the dimensions of the anchors and analyze all the problems in making the project work.
Merchandising
Cbre-Espansione Commerciale evaluates and proposes the best combination of commercial activities, services, dining , leisure activities, so as to build the right merchandising mix, created ad hoc for the users of a specific mall.
Leasing
Cbre-Espansione Commerciale is able to estimate the rents that can be obtained on the basis of the data coming from the market as well as selecting possible commercial partners that can contribute best to the commercial success of the project. With these chosen partners it develops all of the negotiation phase up to the signing of the contract.
Launch
Cbre-Espansione Commerciale sets up the centre’s launch, a “product” that asks for particular strategies, supplying inputs useful to the marketing‘s specialists.
|
